The Victoria Store was founded as the first a general store of Clyde, Central Otago in 1863, supplying the hordes of gold seeking prospectors with the essentials required to survive in the gold rush hey day. In 2015 the store underwent a complete redevelopment and now boasts a restaurant, bar and brewery, café, bakery and deli.
The team at Olivers at the Victoria Store came to us with the challenge of developing three new brands that would sit alongside each other, but would also need to reflect the historic location and township of Clyde.
With that in mind, we used the iconic building frontage to create a recognisable icon that is used across all three brands. Old style typefaces aid in giving the new brands an old world feeling, harking back to the history of the region in the 1800’s. By developing a stylised figure of the first merchant of Clyde, Benjamin Naylor, and using him in the logo for The Merchant, we have brought him and his story back to life. Reflecting the regions history was important to the team at Olivers and this has influenced the types of signage and materials used in this project. The three brands have also been applied to merchandise, produce, menus and uniforms.
Feast was very proud to be a finalist for the Best Awards for this project.
To see more on the Victoria Store project click here.