Treble Cone


Treble Cone is the largest ski area in the South Island, boasting the longest vertical rise in the Southern Lakes District, known for its views over Lake Wanaka and Mount Aspiring/Tititea.

A classic mountain brand identity

Having worked with the Treble Cone team since 2002 we knew the brand like we knew the hidden sweet spots on the mountain. Our mission was to redevelop the brand and elevate it from being seen as a club field to one that would compete against its closet rivals for intermediate and advanced skier days. We developed a new brand logo utilising three stripes to both represent the three cones of the mountain and the marks left by groomers in the snow, reflecting the legendary long runs of TC. Additionally, we developed sales material including their website, brochures and advertising material.