50 years of ADRENALINE!
Getting hearts racing on the river since 1965, Shotover Jet was never going to turn 50 quietly! To celebrate this milestone they came to us with the request to create a special icon that would capture not only the retro beginnings of Shotover Jet, but also embody the elements that have made them a tourism legend. From this initial icon the project grew and a 50 years of Shotover Jet sub-brand was born. If you’re turning 50, you might as well do it properly!
All brands have a story behind their logo. This one is fairly simple. It’s an eye-catching extension of the already well known Shotover Jet brand. With distinct typographic illustration, the two white lines represent the twin engines that power the big reds. They also make you think of of racing tracks. Enter speed, excitement, ADRENALINE!