Mt Cardrona Station will be the first of its kind in New Zealand. A spectacular high country community offering masterplanned residential living, visitor accommodation and a modern village.
Positioned high above the breathtaking Cardrona Valley, Mt Cardrona Station is situated on a private 400-hectare slice of captivating high country land. On the doorstep is Cardrona Alpine Resort and the thriving townships of Queenstown and Wanaka are less than 30 minutes away.
Architecturally designed buildings will sit respectfully within the dramatic Central Otago landscape, making Mt Cardrona Station a showcase for urban-rural living.
Following a series of strategy workshops, we crafted a visual Brand Identity and Brand Strategy that was aligned with the three core brand pillars: an alpine village, set on a high country station, with resort style living. Once the audience was deeply understood, we developed a website to tease the proposition and generate initial expressions of interest. This was followed with digital and print campaigns to drive interest and sales. Additional sales material was also created to help build the picture of what the future development was going to look.