Destination Queenstown

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Focusing on the revitalising feeling that engulfs the region pre winter, as the days begin to cool off and your breath begins to appear in-front of you, you can’t help but to feel fresh, alert, and ready for anything.

Autumn campaign

Queenstown is the perfect place to recharge, rejuvenate and refresh.

Destination Queenstown (DQ) is the Regional Tourism Organisation (RTO) responsible for the marketing of Queenstown as the Southern Hemisphere’s premier four-season lake and alpine resort.

The shoulder seasons of spring and autumn are traditionally when campaigns are run to attract both domestic and Australian visitors. The campaign below targeted females aged 30 +, as the key decision makers deciding where to go on holiday. The concept was to take a short 3-day+ break and recharge the batteries before the winter season.

The campaign ran over print, digital and outdoor advertising spaces, driving people back to a custom built parallax landing page highlighting the key activities and events on offer.