www.canyonexplorers.nz

Canyon Explorers came to us hoping we could provide a solution to some issues they were facing in regards to brand recognition and audience profiling.

Outdoor adventure company

Canyon Explorers was the amalgamation of two brands – Canyoning Queenstown and Via Ferrata. The fore mentioned brand had suffered alongside like-minded brands crowding the market. We launched this project with a brand workshop and discovery session with the key stakeholders and employees. Through this process we crafted the new brand name and core differences and essence of the brand. From here we developed a new brand identity, sales material including brochures, store fit out, website and vehicle signage, as well as staff uniforms and advertising assets. The result of the re-brand and clear brand direction elevated the brand to an increase in sales of 180% over a one year prior.

Print

With two key adrenaline-fuelled activities, our print material needed to be engaging and act as a successful sales tool to help promote and drive leads to the Adventure Centre.

Following initial market research and alongside our new brand guidelines, we were able to develop a ‘brand voice’ and produce new content that was more in-line with the brands and target demographic. 

The Brand

The new brand was rolled out across all printed media, which included numerous product flyers, product manual and site specific print.

Digital

The new brand was rolled out across all printed media, which included numerous product flyers, product manual and site specific print.