Canyon Explorers was the amalgamation of two brands – Canyoning Queenstown and Via Ferrata. The fore mentioned brand had suffered alongside like-minded brands crowding the market. We launched this project with a brand workshop and discovery session with the key stakeholders and employees. Through this process we crafted the new brand name and core differences and essence of the brand. From here we developed a new brand identity, sales material including brochures, store fit out, website and vehicle signage, as well as staff uniforms and advertising assets. The result of the re-brand and clear brand direction elevated the brand to an increase in sales of 180% over a one year prior.