A celebratory brief to re-brand the spa for its 20th anniversary. Covering all aspects; harnessing their core values of quality, value, and sustainability.

Beautiful re-launch for beauty brand

The Body Sanctum brand had endured for 20 years in the Queenstown Market and it was time for some overdue TLC of its own. We discovered, through brand workshops, the defining key aspects, which came to the forefront. Known for its professional and highly trained staff and service, it was a case of elevating the brand to make it more appealing to the predominately international market that frequented it. Coupled with a new fit-out we created a brand that brought the outside environment of the Southern Lakes inside to the spa.

With the project spanning branding, print, digital and advertising we were able to bring the focus back to reconnecting with their core values of quality, value and sustainability.

The brand

Body Sanctum has been Queenstown’s leading spa since 1999, a huge feat in such a demanding and changeable local market. They run two locations with a Day Spa located in central Queenstown, an advanced skincare clinic in Frankton, and a Mobile Massage service offering portable luxury to locals and visitors.

The brief

Body Sanctum celebrated its 20th anniversary in July 2019, which offered the perfect opportunity to re-launch the brand.

As one of Queenstown’s most successful and popular operators, there was significant brand equity to retain, whilst elevating messaging and positioning to represent its evolving values.

Beyond the brand evolution, there was a need for a full print collateral and signage overhaul, along with a sophisticated digital strategy to engage a very different audience than the one being targeted when doors first opened 20 years ago.

Digital Solution

Following the brand evolution, it was critical that a considered digital strategy was put in place to drive bookings and revenue.

At the cornerstone of this strategy was Body Sanctum’s new website. This was thoughtfully crafted with consideration for an evolving tourism market in Queenstown – intended to attract, engage, and convert visitors through a seamless user journey.