Flavours of Mexico

Baja is an exciting new Mexican restaurant on the iconic Queenstown waterfront. Inspired by Baja California, where cultures once collided in the surf break during the heady, hazy days of the 1950s. Today it is renowned as an adventurous fusion of cuisine and culture.

Baja approached Feast to bring their unique culinary vision to life with a brand identity that would stand out amongst a saturated hospitality market.

We worked with Baja on naming, brand identity tools, collateral, signage, uniform design, interior brand application, copywriting, and social media to create a fresh, sophisticated brand experience across all touch points.