Shotover Canyon Swing.
RIDICULOUSLY SCARY. SERIOUSLY FUN.
Shotover Canyon swing opened in 2002, a giant rope swing that redefined ways of getting the thrill of freefall. 19 years later, whilst not broken, it was time to give the brand a polish and define the brand proposition. We started the process with a brand workshop to help define what made this iconic brand tick, what should stay and what needed to improve. It was a case of less is more, cleaning up the brand logo and the key out-takes from the marketing material. We created new brand assets, like the swoosh lines, to help visualise the swing’s story.