Creating an iconic brand
One of Australasia’s most successful Pinot Noirs.
Initially launched as “two fingers up” to the wine industry, this wine captured the hearts of many. Now one of the top selling Pinot Noirs in New Zealand and Australia, Rabbit Ranch has grown its range of Central Otago wines to most recently include Rosé and White Rabbit (a white Pinot Noir). An iconic Rabbit stands proud on the packaging line up, becoming the icon many look for when seeking a fair priced and tasty option on the shelf.