Rebuilding a brand
Breathing life back into a favourite
Central Otago restaurant.
Located in the historic Victoria Store of Clyde this was the restaurant’s second coming. Fleur Sullivan originally launched Olivers into national prominence in 1977, when she opened this highly successful restaurant.
The vision was to once again attain the national and international profile enjoyed by Olivers during the Sullivan years. As an integral part of Clyde, combined with its architectural significance and notable tourism role, the new brand needed to be sympathetic to the historical precinct, while also sitting comfortably alongside the newly developed café, deli & bakery (The Merchant of Clyde) and brewery (The Victoria Store Brewery) brands.
We took the iconic building frontage and stylised this to form the basis of the brand icon. We then coupled it with a font from the era, which reflected those found on the windows of the historic building.