Hawker & Roll.

Whilst keeping the authenticity, diversity, intensity and flavour of the brand, we took what was central and literally rolled it up – just like a ‘Hawker and Roll’ wraps up the flavours of Malaysia to carry them to New Zealand. The circle of the logo represents a Roti, the wrap that holds the brand together. The filling for this is the type, harnessing the flavour of a Malaysian script but with a modern twist and also representing the many hand-painted signs you find at hawker markets. The tiger is the spice giving the logo that little extra heat and Malaysian flavour.