Canyon Food & Brew Co.
Local brewery branding
Creating a brand that speaks to its location but stands out from the cluttered market of boutique breweries and restaurants.
A new addition to the Queenstown market.
A new endeavour for the Wayfare Group – into the food and brew market, created a challenge of how to launch another brewery and restaurant into the Queenstown market. We soon discovered location was everything. Located beneath the iconic Edith Cavell bridge we set about developing brand assets that spoke to the area of the legendary Shotover Canyon and the fun and relaxed atmosphere the brewery endeavoured to create.