Canyon Explorers (previous Canyoning Queenstown), a part of the Adventure Group, came to us hoping we could provide a solution to some issues they were facing in regards to brand recognition and audience profiling. After careful local, national and international research was carried out and investigated, we felt a re-brand was well needed to help re-connect and better engage the Canyon Explorers audience much more efficiently and successfully.
The re-brand consisted of a complete overhaul of all printed and digital media, in the form of new product manuals, custom built website, digital advertising campaigns, vehicle wraps, signage and office fit-outs to embody and project the new brand.
Signage & Vehicle Wraps
Part of the re-brand included all interior & exterior signage and vehicle wraps as well as the interior fit-out of the Adventure Group Centre in Queenstown, which featured full image wall wraps taken from the product photography shoot and decorated to suit the new Canyon Explorers branding.
With two key adrenaline-fuelled activities, our print material needed to be engaging and act as a successful sales tool to help promote and drive leads to the Adventure Centre. Following initial market research and alongside our new brand guidelines, we were able to develop a ‘brand voice’ and produce new content that was more in-line with the brands and target demographic. The new brand was rolled out across all printed media, which included numerous product flyers, product manual and site specific print.
Website & Digital Strategy
With a digital advertising strategy now in place, we were able to design and develop a brand new website in which we could successfully drive traffic, generate leads and secure bookings directly. Modelling the re-design on specific user behaviour, we were able to design a site with key traffic drivers, engaging imagery, inspiring content and a frictionless user journey.
Our strategy also included social media marketing, Google Display Network advertising and a detailed SEO plan to help drive traffic and ultimately convert sales with ease.