Outdoor adventure company
Canyon Explorers came to us hoping we could provide a solution to some issues they were facing in regards to brand recognition and audience profiling.
Canyon Explorers was the amalgamation of two brands – Canyoning Queenstown and Via Ferrata. The fore mentioned brand had suffered alongside like-minded brands crowding the market. We launched this project with a brand workshop and discovery session with the key stakeholders and employees. Through this process we crafted the new brand name and core differences and essence of the brand. From here we developed a new brand identity, sales material including brochures, store fit out, website and vehicle signage, as well as staff uniforms and advertising assets. The result of the re-brand and clear brand direction elevated the brand to an increase in sales of 180% over a one year prior.
With two key adrenaline-fuelled activities, our print material needed to be engaging and act as a successful sales tool to help promote and drive leads to the Adventure Centre. Following initial market research and alongside our new brand guidelines, we were able to develop a ‘brand voice’ and produce new content that was more in-line with the brands and target demographic.
The new brand was rolled out across all printed media, which included numerous product flyers, product manual and site specific print.
With a digital advertising strategy now in place, we were able to design and develop a brand new website in which we could successfully drive traffic, generate leads and secure bookings directly. Modelling the re-design on specific user behaviour, we were able to design a site with key traffic drivers, engaging imagery, inspiring content and a frictionless user journey.
Our strategy also included social media marketing, Google Display Network advertising and a detailed SEO plan to help drive traffic and ultimately convert sales with ease.