Body Sanctum approached us with a vision to re-launch their brand in-line with a celebration of their 20th anniversary. The project spanned branding, print, digital and advertising focusing on re-connecting with their core values of quality, value and sustainability.
Body Sanctum has been Queenstown’s leading spa since 1999, a huge feat in such a demanding and changeable local market. They run two locations with a Day Spa located in central Queenstown, an advanced skincare clinic in Frankton, and a Mobile Massage service offering portable luxury to locals and visitors.
Body Sanctum celebrated its 20th anniversary in July 2019, which offered the perfect opportunity to re-launch the brand. As one of Queenstown’s most successful and popular operators, there was significant brand equity to retain, whilst elevating messaging and positioning to represent its evolving values.
Beyond the brand evolution, there was a need for a full print collateral and signage overhaul, along with a sophisticated digital strategy to engage a very different audience than the one being targeted when doors first opened 20 years ago.
Following the brand evolution, it was critical that a considered digital strategy was put in place to drive bookings and revenue. At the cornerstone of this strategy was Body Sanctum’s new website. This was thoughtfully crafted with consideration for an evolving tourism market in Queenstown – intended to attract, engage, and convert visitors through a seamless user journey.