Beautiful re-launch for beauty brand
A celebratory brief to re-brand the spa for its 20th anniversary. Covering all aspects; harnessing their core values of quality, value, and sustainability.
The Body Sanctum brand had endured for 20 years in the Queenstown Market and it was time for some overdue TLC of its own. We discovered, through brand workshops, the defining key aspects, which came to the forefront. Known for its professional and highly trained staff and service, it was a case of elevating the brand to make it more appealing to the predominately international market that frequented it. Coupled with a new fit-out we created a brand that brought the outside environment of the Southern Lakes inside to the spa.
With the project spanning branding, print, digital and advertising we were able to bring the focus back to reconnecting with their core values of quality, value and sustainability.
Beyond the brand evolution, there was a need for a full print collateral and signage overhaul, along with a sophisticated digital strategy to engage a very different audience than the one being targeted when doors first opened 20 years ago.