Cellar Door Packaging
Amisfield has always had an underlying belief that their wine is ‘Grown not made’. Along with this, they have a strong brand belief in sustainability coupled with a sense of place. The brief was to take these elements and mould them into a concept for their cellar door packaging.
With some research on the local geography and a knowledge of what makes their wines unique, we focused on the local rock ‘schist’. This rock over time forms strong contrasting lines that reflect the landscape above, this in turn reflects the time the winemaking process takes to create outstanding wines. This rock formation also plays a hand in shaping the wines flavour as it is the rocky soils and dry climate that make the wines of this vineyard what they are.
We took a cross-section of the schist rock and printed it over a simple brown sustainable card. To create a connection to the master brand we introduced the copper line that flows around the packs, this reflects the copper roof of the winery and the brand logo on their labels. The dark lower section represents what is happening below the earth and the light section the mountains (Pisa Range) rising above and giving it a sense of place (embossed section).
We employed printing techniques of embossing and foiling to add a distinctive flavour of richness. The single bottle box is cleverly designed to house all of the wineries different bottles, making it a multi-purpose pack. The same design flows accross a two bottle bag, four bottle carry case and a six bottle lay down case. As a range of packaging they hold together as a unit and create a strong visual image for the brand.
Breakneck Reserve Pinot Noir 2016 Packaging
RKV stands for Rocky Knoll Vineyard; this is a parcel of land that sits within the Amisfield Vineyard and produces a very unique wine in particular years. Our brief was to develop a gift box for this wine that showcased how unique it truly is.
Concentrating on the concept of ‘good things come to those who wait’ we focussed on the idea of growth rings. These represent both the age of the vines and also the time you wait before it is on offer. The lines also have strong ties to the topographical lines of a map giving it a sense of place. These lines centre in on the brand logo, but by only using this stamp and the letterforms ‘RKV’ on the box, we only hint at what lies within.
The inner box made from corrugated card slides out from a sleeve to reveal a contrasting wine label. This is white with embossed lines and a copper foiled logo and border, a crisp and clean contrast against the dark Pinot Noir bottle. We again employ the copper on the cap to reflect the master brand and create a visual tie to the overall identity. The experience is one of reveal, not unlike the layers you discover when you drink this exquisite wine.