Rebranding NZ’s Top Tourism Destination
Undertaking a big re-brand is always an exciting project. When it happens to be for a company that holds the job of marketing the very town that you love and call home, the excitement is tenfold.
Queenstown is majestic mountains and stunning lakes. It’s vibrant, it’s exciting, it’s FUN! (capital letters, bold, exclamation mark). It has energy, excitement, a beating heart. It’s the tourism capital of NZ and there’s always a finger on the pulse. Our objective was to produce a cohesive and united brand identity to take to the world. We wanted to bring Queenstown to life, to ignite the imagination of travellers worldwide and inspire them to come visit this amazing place we call home.