Crafting effective marketing begins with strategy, and a considered Marketing Strategy starts with your audience. From identifying customer demographics and behaviours, through to segmentation and acquisition, our team will work with you to determine who your customers are and where they are spending time. Once you know your audience, it’s important to develop an understanding of your industry, competition, and product-market-fit, to ensure that your Marketing Strategy cuts through the noise. Feast’s dedicated research team will equip you with the insights and data to move ahead with confidence – ensuring your marketing is effective and cost-efficient.
Our team is also experienced in Business Planning and areas outside of Marketing. Whether you’re a direct-to-consumer ecommerce business, a tourism operator or a Social Enterprise, connect with our team to discuss your evolving business needs and tailor a strategy that is focussed on securing growth and success.
Yes, you need a logo that stands out more than a martini in a Bond movie. But strong brands also need cohesive and ongoing strategic expertise behind them. Branding isn't just about colourful logos, signage or an ad here and there - it’s everything from how you pick up the phone to how you say goodbye. Your brand is a concrete ‘thing’ – the signage, the menu, the photography, the business card and everything in between. It is also a nebulous ‘something’ – a collection of stories and ideas that influence how others arrive at your doorstep, use your services, buy your product and advocate for your company.
Across digital, print, outdoor and ambient landscapes we ensure these ‘things’ and ‘somethings’ align with influential market positioning and powerful brand messaging. With market influences and customer behaviour in mind, we craft your identity to be wholly unique and absolutely effective.
The world has changed, and so has advertising. We’re no longer in the golden age of advertising, where buying a spot in the paper or on the telly would ensure everyone knew of your brand. Nowadays, advertising works by cutting through the clutter of a crowded marketplace. It doesn't have to be expensive - but it does have to be effective. Research-backed campaign strategy ensures you remain ahead of the competition. Creative execution across all media channels ensures this competition is always a few steps behind. Whether the aim is brand awareness, market engagement or lead generation, we can sell.
Nine out of ten dentists agree that our advertising nous and creative vision is perfect for your brand. The other one? He’s a real jerk – don’t worry about him.
You probably wouldn't play paintball with a blindfold on (unless that’s what you’re into). So why would you run a business without knowing where your market is moving? Often our clients are too close to their brands to see how their markets are changing or where new potential is emerging. Even a small investment in market research can yield huge advantages here.
Our dedicated research team provides insight and analysis that can only come through experience and expertise. With this capability, we can determine where marketing investment will deliver the greatest ROI and, in doing so, make certain every medium and message is precisely on target.
The first sign of a credible business these days is a well designed website. Your audience no longer judges a book by its cover, but a brand by its home page, its Instagram feed or its site navigation. It's about more than just website design: we focus on customer acquisition through social media, search engine optimisation and content strategy. Attracting (and retaining) your audience's attention requires the perfect balance of personality and professionalism. Only then can you engage and convert their interest into a successful and sustained revenue increase.
We are experts in digital strategy, design, content, and technical execution. Our team have a constant finger on the pulse, ensuring that your digital presence is dynamic and constantly evolving.
If your audience is online, then the chances are you’ll need a quality social media presence. We’ll work with you to ensure the right resources are dedicated to this vital market conduit. We’ll then plan and action your campaigns and content strategy. In doing so, we’ll increase your visibility and improve your brand authority and personality. We’ll cost-effectively channel past, present and potential customers through an online journey to their ultimate purchase.
We know you’re busy - there are only so many hours in the day and so much space in the budget. So, we'll set a programme in place that is cost and results-effective: we will manage your updates, news, blog posts, promotions and any other stories that will let everyone know what your brand is about
Every year some supposed boffin declares print ‘dead’. Every year they are proven wrong. When expertly designed and targeted correctly, print marketing continues to deliver an impressive return on investment – especially in tourism marketing. Tactile and tangible, more likely to stick with the potential customer well after they’ve swiped past other messages, print builds awareness of your brand while establishing its credibility and authority. We've found our clients' collateral all around the world, more than a decade after we first sent the designs to print. That’s an investment that keeps on giving.
We manage everything from content creation and design to print production and media buying. With our extensive network of print and media partners across Australasia, we can provide the most sustainable and innovative production processes whilst passing on significant agency rates to our clients.
What's the point of having the world's best product or premises if people can’t find it? Your brand should stand proud across all customer touch-points. Sometimes, on a busy street for example, this communication will need to quickly disrupt and engage to sell with persuasive clarity. Other times, be it on a ski lift or in a bathroom, your audience may engage with the messaging for far longer and, in doing so, allow a far more complex story to be told.
We have experience in all types of signage, from the temporary to would-survive-an-apocalypse type. As with our print capabilities, we have long-standing signage partners that allow us to offer extremely cost-effective production and installation rates to our clients.
If you want your potential customer to take your product seriously, it needs to be beautifully packaged. And if you plan to be stocked on the prime-position shelf you have to earn it. Or you can hire a top-notch design agency that will put in the effort and earn it for you. It starts with careful research and market analysis – the how’s, what’s and why’s of where your product will come to rest to ensure the market will choose your brand from the competition.
Then we get into the inspiration and perspiration of the design process – where we think outside the box, inside it and all around it actually. Here we consider everything from fashion to form and function, often working with our production partners at this stage to ensure the most cost-effective approach to any innovation we might introduce. With this integrated and cohesive approach we’ll deliver the final package perfect for your product.
A picture paints a thousand words. A creative illustration or well-executed animation can often deliver a few thousand more. We have the experience and expertise to conceptualise
Exactly what form and shape these pictures should take. Illustration and animation can be the most effective way to communicate complex ideas. So too can it be a fantastic method of creating a unique tone and mindset for your brand. By injecting a sense of fun into internal or external marketing communication, you can make that emergency procedure or 5 year corporate roadmap stand out and engage with the audience.
From seductive beer labels to dynamic advertising campaigns to inspiring storybooks, our team has done it all. We’ve used 135 words to tell you about it here. There are thousands more waiting for you in our portfolio!
These days many people want to believe they’re the next Spielberg. Before you switch on the phone camera, please, take a moment and keep reading. Quality content creation is critical if you want people to take you seriously. This means capturing the story and essence behind your brand, building that all-important emotional connection with your customers. And it means doing so in a way that is technically competent and expertly directed.
We manage everything from storyboarding to talent and location sourcing to shooting and full-scale production. "I'm working with a shoestring budget" we hear your cry. That’s where we can make a big difference with expert attention for the small details. With creative thinking we can ensure a little can go a long way and, in doing so, ensure your brand looks it’s best.
We’re measured and mindful in our approach to brand activation, looking to create experiences that best stoke brand awareness and reward market engagement. Here it’s about more than simply generating ‘buzz’. We interrupt, connect and capture attention – ensuring these encounters provide both immediate and long-term ROI.
Through our network of partners across Australasia we can execute these experiences anywhere, anytime in every way, shape and form. It’s why our clients love this immersive form of B2B and B2C marketing – from trade-shows to penthouse parties to town squares they can make a major impact.
Whilst these are challenging times, we are seeing incredible opportunity for growth and innovation across New Zealand. Many organisations are pivoting their offering and reaching new markets in light of evolving consumer behaviour. At Feast, our work has always been deeply rooted in strategic thinking. Our suite of workshops has been refined over the years, intended to drive the conversation towards strategy, growth and innovation.
Small and medium businesses may be eligible for support under the COVID-19 Business Advisory Fund, which can provide support in areas such as Marketing, Business, and Digital Enablement Strategy. Our Workshops are also registered with the Management Capability Development Voucher Fund.
• Core, secondary and future products / services
• Customer demographics and segmentation
• Developing a Vision
• Developing a Mission / Philosophy
• Understanding available revenue streams
• Developing team action plans and KPIs
• Developing a lean business model
• Pivoting a business to thrive post Covid 19
• Market opportunities as a result of Covid 19
• Business objectives (short term and long term)
• Developing a sustainable growth strategy
• Building resilience into a business model
• Reviewing cost structures and revenue streams
• Developing a lean business model
• Understanding your customers
• Understanding your industry
• Understanding product-market-fit
• Understanding your competitors
• Leveraging data
• Developing key insights
• Establishing business systems to enable future research
• SWOT analysis of primary and secondary competitors
• Identifying and analysing future competitors
• Identifying and leveraging competitive advantages
• Competitively positioning a product / service
• Impacts of Covid 19 on the competitive landscape
• Developing strategic partnerships
• Systems for ongoing competitive analysis
• Customer demographics and behaviour
• Customer segmentation and acquisition channels
• Cost effective and efficient marketing channels
• Customer lifetime value and acquisition costs
• Leveraging strategic partnerships
• Strategically growing customer advocacy and referrals
• Marketing planning and budgets
• Developing or pivoting an ecommerce strategy
• Understanding digital customer acquisition and channels
• Developing a digital marketing strategy
• Crafting a cohesive digital experience
• Establishing advocacy without face-to-face interaction
• Leveraging technology to streamline business operations
• Developing a sustainable growth strategy
• Understanding the benefits of a strong brand
• Understanding the various elements of a brand
• Leveraging competitive advantages
• Developing brand positioning
• Developing a brand personality and essence
• Developing a plan for crafting a brand identity
• Developing a brand strategy for long term success
• Developing a sales strategy for teams of 1-100
• Developing lead prospecting methods
• Understanding lead qualification criteria
• Understanding lead nurturing and relationship building
• Understanding deal closing methods and tactics
• Developing customer retention, advocacy, and referrals
• Identifying and leveraging strategic partnerships
Every great design begins with a brilliant story, and we want to hear yours. Your brand needs to capture your identity.
You’ve been living and breathing your project for a while. We will ask questions and explore your idea, until we are absolutely certain we have the same passion for it as you do!
The modern world is evolving faster than ever. You need confidence that you can keep up with the times and ahead of the pack. We use innovative and insightful research to deliver this confidence.
We are a strategically driven creative agency; we don’t design for the sake of designing. All of our work contributes to your overall strategic goals – if a ‘great’ idea doesn’t align or accomplish what’s required it’s quickly binned.
Most of our clients see us as an extension to their team. We take pride in staying in regular contact, with the entire process being iterative and transparent so you’ll know exactly what’s going on.
If your investment doesn’t lead to customers, engagement, sales, or whatever measurement is important to you…then we aren’t doing our job.
The Feast family is a vibrant one, with many of our partners having been with us for 10+ years (with some boasting the full 18!).
If you want to join the wolf pack, then we'd love to hear from you.