- Social Media
- Photo / Video
Yes, you need a logo that stands out more than a martini in a Bond movie. But strong brands also need cohesive and ongoing strategic expertise behind them. Branding isn't just about colourful logos, signage or an ad here and there - it’s everything from how you pick up the phone to how you say goodbye. Your brand is a concrete ‘thing’ – the signage, the menu, the photography, the business card and everything in between. It is also a nebulous ‘something’ – a collection of stories and ideas that influence how others arrive at your doorstep, use your services, buy your product and advocate for your company.
Across digital, print, outdoor and ambient landscapes we ensure these ‘things’ and ‘somethings’ align with influential market positioning and powerful brand messaging. With market influences and customer behaviour in mind, we craft your identity to be wholly unique and absolutely effective.
The world has changed, and so has advertising. We’re no longer in the golden age of advertising, where buying a spot in the paper or on the telly would ensure everyone knew of your brand. Nowadays, advertising works by cutting through the clutter of a crowded marketplace. It doesn't have to be expensive - but it does have to be effective. Research-backed campaign strategy ensures you remain ahead of the competition. Creative execution across all media channels ensures this competition is always a few steps behind. Whether the aim is brand awareness, market engagement or lead generation, we can sell.
Nine out of ten dentists agree that our advertising nous and creative vision is perfect for your brand. The other one? He’s a real jerk – don’t worry about him.
Market Research + Insights
You probably wouldn't play paintball with a blindfold on (unless that’s what you’re into). So why would you run a business without knowing where your market is moving? Often our clients are too close to their brands to see how their markets are changing or where new potential is emerging. Even a small investment in market research can yield huge advantages here.
Our dedicated research team provides insight and analysis that can only come through experience and expertise. With this capability, we can determine where marketing investment will deliver the greatest ROI and, in doing so, make certain every medium and message is precisely on target.
Web Design + Digital Strategy
The first sign of a credible business these days is a well designed website. Your audience no longer judges a book by its cover, but a brand by its home page, its Instagram feed or its site navigation. It's about more than just website design: we focus on customer acquisition through social media, search engine optimisation and content strategy. Attracting (and retaining) your audience's attention requires the perfect balance of personality and professionalism. Only then can you engage and convert their interest into a successful and sustained revenue increase.
We are experts in digital strategy, design, content, and technical execution. Our team have a constant finger on the pulse, ensuring that your digital presence is dynamic and constantly evolving.
Social Media + Content Marketing
If your audience is online, then the chances are you’ll need a quality social media presence. We’ll work with you to ensure the right resources are dedicated to this vital market conduit. We’ll then plan and action your campaigns and content strategy. In doing so, we’ll increase your visibility and improve your brand authority and personality. We’ll cost-effectively channel past, present and potential customers through an online journey to their ultimate purchase.
We know you’re busy - there are only so many hours in the day and so much space in the budget. So, we'll set a programme in place that is cost and results-effective: we will manage your updates, news, blog posts, promotions and any other stories that will let everyone know what your brand is about.
Print Design + Production
Every year some supposed boffin declares print ‘dead’. Every year they are proven wrong. When expertly designed and targeted correctly, print marketing continues to deliver an impressive return on investment – especially in tourism marketing. Tactile and tangible, more likely to stick with the potential customer well after they’ve swiped past other messages, print builds awareness of your brand while establishing its credibility and authority. We've found our clients' collateral all around the world, more than a decade after we first sent the designs to print. That’s an investment that keeps on giving.
We manage everything from content creation and design to print production and media buying. With our extensive network of print and media partners across Australasia, we can provide the most sustainable and innovative production processes whilst passing on significant agency rates to our clients.
Signage Design + Production
What's the point of having the world's best product or premises if people can’t find it? Your brand should stand proud across all customer touch-points. Sometimes, on a busy street for example, this communication will need to quickly disrupt and engage to sell with persuasive clarity. Other times, be it on a ski lift or in a bathroom, your audience may engage with the messaging for far longer and, in doing so, allow a far more complex story to be told.
We have experience in all types of signage, from the temporary to would-survive-an-apocalypse type. As with our print capabilities, we have long-standing signage partners that allow us to offer extremely cost-effective production and installation rates to our clients.
Packaging Design & Production
If you want your potential customer to take your product seriously, it needs to be beautifully packaged. And if you plan to be stocked on the prime-position shelf you have to earn it. Or you can hire a top-notch design agency that will put in the effort and earn it for you. It starts with careful research and market analysis – the how’s, what’s and why’s of where your product will come to rest to ensure the market will choose your brand from the competition.
Then we get into the inspiration and perspiration of the design process – where we think outside the box, inside it and all around it actually. Here we consider everything from fashion to form and function, often working with our production partners at this stage to ensure the most cost-effective approach to any innovation we might introduce. With this integrated and cohesive approach we’ll deliver the final package perfect for your product.
Illustration + Animation
A picture paints a thousand words. A creative illustration or well-executed animation can often deliver a few thousand more. We have the experience and expertise to conceptualise
exactly what form and shape these pictures should take. Illustration and animation can be the most effective way to communicate complex ideas. So too can it be a fantastic method of creating a unique tone and mindset for your brand. By injecting a sense of fun into internal or external marketing communication, you can make that emergency procedure or 5 year corporate roadmap stand out and engage with the audience.
From seductive beer labels to dynamic advertising campaigns to inspiring storybooks, our team has done it all. We’ve used 135 words to tell you about it here. There are thousands more waiting for you in our portfolio!
Photography + Videography
These days many people want to believe they’re the next Spielberg. Before you switch on the phone camera, please, take a moment and keep reading. Quality content creation is critical if you want people to take you seriously. This means capturing the story and essence behind your brand, building that all-important emotional connection with your customers. And it means doing so in a way that is technically competent and expertly directed.
We manage everything from storyboarding to talent and location sourcing to shooting and full-scale production. "I'm working with a shoestring budget" we hear your cry. That’s where we can make a big difference with expert attention for the small details. With creative thinking we can ensure a little can go a long way and, in doing so, ensure your brand looks it’s best.
Brand Experiences + Events
We’re measured and mindful in our approach to brand activation, looking to create experiences that best stoke brand awareness and reward market engagement. Here it’s about more than simply generating ‘buzz’. We interrupt, connect and capture attention – ensuring these encounters provide both immediate and long-term ROI.
Through our network of partners across Australasia we can execute these experiences anywhere, anytime in every way, shape and form. It’s why our clients love this immersive form of B2B and B2C marketing – from trade-shows to penthouse parties to town squares they can make a major impact.
Amisfield Wine Company is a specialist producer of premium wine created from fruit grown on their estate vineyard located at the foot of the Pisa Range in Central Otago. High altitude, cool climate, long summers, and sustainable practices allow them to produce some of New Zealand’s best Pinot Noirs and aromatic white wines. The wines express Amisfield’s grape growing and winemaking philosophy of minimal intervention and expression of fruit purity.
The re-brand consisted of a complete overhaul of all printed and digital media, in the form of new product manuals, custom built website, digital advertising campaigns, vehicle wraps, signage and office fit-outs to embody and project the new brand.
Beyond the brand evolution, there was a need for a full print collateral and signage overhaul, along with a sophisticated digital strategy to engage a very different audience than the one being targeted when doors first opened 20 years ago.
We are a chatty bunch with a lot to say. We have collated our most profound (read: mildly interesting) thoughts on our blog. Want to see us live in action, hit the button below…we love coffee, beers, wine and chats. Did we mention we like to chat?!
As tourism begins showing signs of slowing, strategic planning on an uptick. We like to keep our finger on the pulse of what’s happening in the tourism industry.
These days, every (wo)man and their MacBook seems to be busier than ever; why not put some of your workflow on autopilot, so you can focus on more important things…like wining and dining new customers.
We hate the word client…we love creating relationships that last which means once you join us, you’re a partner. Check out a few of our current partners below – some of which we have worked with for 15+ years!